Public Bikes
It was a pleasure working with the Folio3 team. After researching several NetSuite experts we found that Folio3 not only had affordable pricing, but also had vast knowledge about the SuiteCommerce Advanced platform and knew exactly how to implement the design and functionality our website needed. Finding a first-rate development team can be quite challenging for a small business and we were fortunate for Folio3 to assist us with creating a strong online presence for the business and our brand. Folio3 took on a very challenging project with a ton of specifications and went above and beyond to deliver an attractive and effective website while truly understanding our needs every step of the way. The design caliber is elegant and the SEO integration is top notch, but the immediate response time and follow up was what truly separates them from others. All projects were completed on or ahead of schedule. Our conversions are much higher and we’ve seen a significant increase in SEO traffic. It was obvious that Folio3 was interested in developing a long-term relationship with us and thanks to their talent, our site and E-commerce business has taken off!
Dawn See – Ecommerce Project Manager, Public Bikes
Summary
Public Bikes (now a part of Mike’s Bikes) is a San Francisco based, design-oriented bicycle manufacturer and retailer. Folio3 implemented a number of customizations on their SuiteCommerce Advanced web store to enhance its user experience and search engine ranking. Thanks to these customizations, Public Bikes has seen massive improvement in both sales conversion as well as organic traffic on their ecommerce site.
Customer
Public Bikes is a design-oriented bicycle and gear company. They design bikes to make riding more enjoyable, practical, and chic. Public Bikes sell their products online as well as via retail locations (in San Francisco, Seattle, Santa Monica), and bicycle dealers across North America.
Challenge
Public Bikes wanted to enhance the traffic and sales on their SuiteCommerce Advanced web store and were looking for a partner to help them do so. Impressed with Folio3’s expertise in SuiteCommerce Advanced, the company approached Folio3 to assist them with this goal.
Solution
After assessing the existing site, Folio3 recommended and implemented a number of changes (customizations) on Public Bikes’ SuiteCommerce Advanced storefront, in order to improve its user experience and SEO ranking. These customizations included features like:
- The ability to post product ratings & reviews
- Cross selling on Cart Confirmation pop-up
- Live Chat
- Abandoned cart follow-up emails
- Store locator functionality
- The ability to pick up orders from partner stores
- Integration of affiliate marketing feeds
Result
Thanks to these changes, Public Bikes reported an over 25% increase in their site’s organic traffic and sales conversion with major improvements in metrics such as time on site, bounce rate and cart abandonment. Pleased with the results, Public Bikes has signed Folio3 to provide on-going support and maintenance for their SuiteCommerce Advanced web store. The partnership is now in its second year.
