Dog Is Good

Folio3 developed NetSuite Site Builder web store helps Dog Is Good streamline their supply chain & sales operations.

“We were very impressed with Folio3’s knowledge of NetSuite & the way they were able to quickly understand our requirements & develop solutions that best fulfilled our needs. The quality of their work far exceeded our expectations.”

Jon Kurtz – President, Dog Is Good LLC


Dog Is Good is US based retailer that manufactures and sells gifts & apparel for dog lovers. Folio3 design and deliver a completely revamped web store for Dog Is Good that was extremely well received by their visitors and customers. Folio3 also developed and added a separate B2B portal to their Site Builder store that has enabled Dog Is Good to cater to both wholesalers and customers from one shop, while having everything integrated with their NetSuite ERP at the backend.


Dog Is Good is US based retailer that manufactures and sells gifts & apparel for dog lovers. Located in Los Alamitos, California the company sells its products to both wholesale buyers and retail customers and has also licensed its brand to numerous manufacturers in the pet, gift and home product industries.


Dog is Good wanted to redesign its exiting Site Builder storefront to make it more user friendly for its customers. They also wanted to develop and incorporate a B2B portal on their existing web store, so they could also sell products to wholesalers from the same site.


Folio3 designed and developed a brand new UI for Dog Is Good’s Site Builder store, by redefining and modifying the site’s existing menus, items categories & content and incorporating a number of new features including:

  • Customizable image sliders and zooming tools
  • Store locater
  • User reviews & blog
  • Email newsletters
  • Customized email templates
  • A Simplified registration process
  • Confirmation emails (including order confirmation)

The Folio3 team also developed a new B2B ecommerce portal from scratch and integrated it with the existing web store. Both the revamped B2C site and the B2B portal are linked with Dog Is Good’s NetSuite account, using the NetSuite WebStore module. Folio3 also made a number of customizations in Site Builder to facilitate the above features and to enable the following functionality.

  • Real-time sync & display of inventory
  • Saving & retrieval of customer & order data
  • Modified checkout procedure & payment options (for the B2B portal)
  • Addition of multiple matrix items to cart based on options selected (for the B2B portal)
  • Product filtration & search to display only wholesale items (for the B2B portal)
  • Product recommendations based on prior searches (for the B2C website)


The revamped Site Builder web store was made live in less than three months and was extremely well received by Dog Is Good’s customers and wholesalers, due to its ease to use and feature set. The addition of the B2B portal to the site enabled Dog Is Good to cater to both wholesalers and regular customers from a single storefront, which being integrated their NetSuite ERP helped them streamline both their supply chain and sales operations.


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