The Complete Guide to Setting up a Product Detail Page in SuiteCommerce

There’s a thin line between thinking about taking your business forward and putting this plan into action. And it is called implementation, using the right tools and technology. You could be trying hard to find the right platform to make it happen, but it is only when your lucky stars decide to give you a much-needed answer that you’ll discover SuiteCommerce written right in front of you. 

So, if you’re about to set up a product detail page in SuiteCommerce and have no idea how to go about it, you’re at the right place. Here, you will get to know all the step-by-step instructions for creating a product page with multiple variations. 

And well, it’s pretty impressive that you get to do it with automation; It makes work a little bit more interesting. Here, you will learn all about SuiteCommerce, and your mind will start thinking more vividly as you get enlightened with this information. 

Introduction

Suitecommerce is Netsuite’s natively integrated eCommerce system involves better POS (point of sale) solutions. Regardless of the fact that your business is an established one or a startup, Suitecommerce is the ultimate way to make all kinds of businesses’ eCommerce processes easier for their users. 

It has been developed by NetSuite, allowing you to make a good website with many features. It would be best to consider some of the significant aspects while creating your own PDP to know precisely what you are doing and the optimum use of this tool.

What should you do if you are an in-store business and your goal is to make online customers feel more involved in the buying process? It is one of the million-dollar questions that can take enterprises higher than expected. The answer is NetSuite’s Suitecommerce; your PDP gives you detailed information about your shoppers and each product you have. 

So, it tells you one thing the PDP holds much greater value and importance, but the actual question is how you can use A PDP effectively. A PDP is a page that offers a call to action to your shoppers so they can add your products directly to their carts. 

The customer who views the page must understand it. It is the only way to make it work. Your goal, should you choose to work on is to keep your customers in mind while you craft it. 

The Customer’s Perception

The first thing that you should always do is to understand the customer’s perspective. It is a fact that how customers think is very different from how we feel. 

The how behind your product is less critical, and we should focus on the features. Many businesses are eager to tell their customers about the “how” with the same enthusiasm. By the time they are finished speaking, the customer is long gone. 

Do you know why? The customer doesn’t share your enthusiasm unless you tell them what the products can do for them. Your product’s breakthrough features are essential. Shift your focus toward your customers’ perspective.

Benefits Vs. Features

The customer needs benefits but doesn’t want to listen to the elements. Without understanding the parts, they cannot evaluate the benefits. Do you see the problem? 

So, you need to understand the features and benefits of your product. You need to be clear about your product’s features and benefits to tell your customers why they would need your product and what they will get from it. 

The features and benefits of your product should be clear and straightforward. To achieve this unachievable milestone, you need to find the balance. The balance will help you make a PDP that is less technical jargon and more product describing. We are not telling you to get emotional about the benefits. 

No, that is not the case. If you do that, you may fail to deliver the complete product information. The crucial point of an awesome PDP is for you to understand the technicalities, benefits, and your customers’ purchase decisions. 

Optimizing Product Detail Page for SEO

If you want to make your product detail pages rank on the search engine, then you need to optimize them for the search engine. The first thing that you need to do is to choose the right keyword. You need to find all the right keywords to help you rank on the search engine. 

The next thing that you need to do is to use the keyword in the right places. You need to use the keyword in the title, in the description, in the alt text, and the URL. 

It would help if you also used the keyword in the H1 tag and the H2 tag. Then you need to link to your product detail page from your other pages. You need to link to your product detail page from your home, category, and other product pages.

Product Information

You need to include all the relevant information on your product detail page. You need to have the product name, the product image, the product price, the product SKU, the product weight, the product dimensions, the shipping information, and the return policy. 

And that’s not all; there’s a lot more you need to take care of while displaying your product information. 

• The product description, features, and video should be clearly stated.
• The product name should be precise, while 
• The product image should have high quality and relevance to the product. 
• The product price should be visible and easy to find. 
• The product SKU should be included in the title tag. 
• The product weight should be included in the title tag and 
• The product dimensions should be included in the title tag. 
• The shipping information should be included in the title tag. 
• The return policy should be included in the title tag. 
• The product description should be short and to the point. 
• The product features should be straightforward to understand. 
• The product video should be relevant and informative. 
• The customer reviews should be positive and helpful. 

PDP Images

The images on your product detail page are essential. The first thing that you need to do is to make sure that the photos are high quality. You need to ensure that the images are relevant to the product. You also need to ensure that the images are easy to find. The next step for you is to ensure that the images are easy to understand.

You need to use the correct image format to ensure that your images are high quality. The most common image formats are JPEG, PNG, and GIF. To help you out a little, here are a few guidelines you should stick to.

• JPEG is the best format for product images.
• PNG is the best format for product images with transparency.
• GIF is the best format for product images with animation
• You must use the right keywords to ensure that your photos are relevant to the product. It would help if you used the keywords in the title tag, the alt text, and the file name.
• It would be best if you used the correct file name to ensure your images are easy to find. It would help if you used the keywords in the file name.
• You should use the correct ALT text to ensure that your images are easy to understand. It would help if you used the keywords in the ALT text.

Checklist

Here is a checklist of things that you need to do to optimize your product detail page for the search engine:

1. Choose the right keyword.
2. Use the keyword in the right places.
3. Include all the relevant information on your product detail page.
4. Make sure that the images are high quality.
5. Make sure that the images apply to the product.
6. Make sure that the pictures are easy to find.
7. Make sure that the pictures are easy to understand.
8. Use the proper file name.
9. Use the exact ALT text.

Price

The next thing would be to include the product price on your product detail page. The product price should be visible and easy to find. You also need to have the shipping information and the return policy. It will help your customer to make a decision.

Product Reviews/Comment Sections

The next thing that you need to do is to add the product reviews and comment sections. The product reviews and comment sections are essential because they help your customer decide. If you add it would be an excellent addition to your product detail page.

Organize Product Information with SuiteCommerce Tabs

The next thing that you need to do is to organize the detailed product information with tabs. It will help your customer to find the information quickly.

Simplify Site Navigation with Matrix Items

The next thing that you need to do is to simplify the site navigation with matrix items. The matrix items are the products that are related to the product that your customer is viewing. You must not skip ensuring if you have to search for the relevant plugin.

Stock Status

Your stock status should never lie to your customers—if an item is out of stock, the information displayed should convey the correct update. If the information shown is false or outdated, it might result in a high rate of returns, which could cost you a considerable loss.

To change your product’s stock status, go to the product details page and scroll down to the “Inventory” section. You can set the stock status to “In Stock” or “Out of Stock.”