Top SEO Tips for SuiteCommerce and SuiteCommerce Advanced

So, you are not an SEO expert? No worries! You don’t have to be one to improve your website’s search engine optimization. We have got you covered. Here are some tips to help improve your SEO as you manage your website using NetSuite’s Site Builder module.

Search engine optimization is essential to make your SuiteCommerce Advanced website appear in the top Google search results for visitors searching for items related to your products or services. Proper SEO can not only drive traffic to your webshop, but it can also generate direct sales by connecting potential customers to your store and products.

To ensure that your web store appears at the top of relevant search results, you usually need to perform two types of SEO activities.

Onsite SEO – Ensures that search engines crawl all keywords, titles, meta tags, content, etc., on all web pages of your webshop.

Offsite SEO – This allows search engines to find information on web pages through hyperlinks mentioned on other websites.

SEO with NetSuite SuiteCommerce Advanced

You can use many SEO techniques to optimize your web store pages for search engines. However, if you want your SuiteCommerce Advanced web store to rank quickly in Google search rankings, the following SEO techniques are the most effective.

Everything Is In The Data: Using Google Analytics

What do your customers want? How do they find it? Searching for products by SKU, category, or feature? Understanding the insights provided by analytics platforms like Google Analytics is critical to building an effective onsite search strategy.

Linking Site Search Tracking with Google Analytics will let you know the top keywords visitors search to reach the website. You can use this data to enhance your onsite eCommerce strategy and increase conversions. SC and SCA configuration options allow you to select each page crawled by the search engine. Make the most of this opportunity.

 Image Optimization

The first thing you need to adjust in your SuiteCommerce Advanced web store is the images you used. The way to do that is to adjust the alt text and image filename for all images. Details to do so are as follows:

Alternate Image Text – An image’s alt text helps search engines associate it with the keywords they’re looking for. By providing an image with alt text that contains the keyword you’re looking for, you’re telling search engines that the website hosting the image is related to the keyword you’re looking for. So, if a search engine finds that an image of your webshop contains text containing the keyword you are looking for, along with relevant content on that page, it means that your webshop is relevant to the search term query; it is then recognized and ranked. This search query shows the SuiteCommerce Advanced web shop higher. You can edit image files in Netsuite to add alt text.

Image File Names – Using meaningful names for image files in your SuiteCommerce Advanced Web store is also helpful. This way, search engines can quickly find and index your webshop images. SuiteCommerce Advanced can match image filenames with product IDs to increase relevance in search results. This item identifier can be one of the following:

• Show name/code

• UPC code

• URL components

Content Serving And Static Pages

SuiteCommerce Advanced allows you to create static pages using the CMS (Contact Management System) or content delivery feature. If you use the CMS approach, simply edit any page using the CMS functionality and add meta tag information for that page. Search engines also use these keywords and meta tags to determine if the content on your SuiteCommerce Advanced web store pages is relevant to the search term in question, so we add the following tags and keywords to your homepage and item category pages: should be added. Therefore, we recommend placing the following metadata on every page of your webshop:

• Page Title: The title is displayed in the browser’s title bar.

• Meta Keywords and Meta Description: Search engines use these to find your page.

• Page Header: This content replaces the existing page header.

• Addition to <head> field: Here you can enter any information you want to provide in the <head> HTML element for that page.

Update Data Catalog

Catalog data for SuiteCommerce and SuiteCommerce Advanced sites should reflect what shoppers enter when they search and land on your site. What words do they enter and how exactly do they describe the product they are looking for? Also, there are multiple fields within the gallery to help increase discoverability. Therefore, we only publish fields that contain the exact terms people use to find your product and make them available to search engines. These updates help Google find you.

Add Descriptive Urls And Meta Tags To Product Detail Pages

You must also add the product detail page URL to the Component URL field of the NetSuite item record. This field should contain a descriptive URL. A URL that describes the product for, e.g. LA Lakers-Team Shirt -Large. This helps your article page appear higher in relevant search results. We recommend naming URLs using lowercase letters and words and separating them with a hyphen “-.” You must also add the product detail page meta tag to the meta tag HTML field of the NetSuite item record.

Generate Sitemap For Suitecommerce Advanced Web Store

Search engines use sitemaps to index your website and crawl all URLs because sitemaps contain almost every URL that lives on your site. You can generate a sitemap for your SuiteCommerce Advanced web store and submit it to search engines for indexing by navigating to the SuiteCommerce Advanced option in NetSuite and selecting the SiteMap Generator option. Clicking this option opens a screen where you can select various options related to the Sitemap of your SuiteCommerce Advanced web store, like frequency, format (XML or HTML), etc. Once you have selected all options and entered your email address, click the Send button. A confirmation email will be sent to the specified email address once the sitemap has been successfully generated. This email contains a link to your generated sitemap and a link you can use to make your sitemap known to search engines.

Schema Markup

Schema markup allows search engines to understand your site better and present that information through rich snippets. SuiteCommerce and SuiteCommerce Advanced include an option to enable JSON LD markup (industry best practice for schema markup) in the Configuration tab.

ROBOT.TXT

The last technique you can use is your web shop’s robots.txt file. The robots.txt file is essential for SEO because it tells search engines which pages to index. Using this file, you can tell search engines to ignore pages in your SuiteCommerce Advanced web store containing repetitive content. You can also set specific rules in your robots.txt file to force search engines to ignore specific URLs with specific keywords.

Wrap Up

So, now you know some of the top techniques you can utilize for performing the SEO of your SuitCommerce Advance web store and how to implement them.