Personalize Your Product With Suitecommerce Customization

There has been much talk about e-commerce personalization, where online businesses customize web page content based on individual user characteristics and preferences. What many call the “holy grail” of e-commerce, personalization is about showing shoppers the right products at the right time, finding the best path for shoppers, and adapting to each situation. Find marketing copy for your online store. 

Product personalization is not a new concept, but it has proven itself. In fact, according to a survey conducted by Deloitte, at least one in three consumers would like to be able to personalize their products when shopping. Companies must rethink their strategies and business processes, such as manufacturing, sales, marketing, and customer service, to deliver personalization. While many companies are put off by the initial investment associated with setting up, this product offers many untapped opportunities in the personalization market. 

Perks of Product Personalization

Here are some of the benefits of product personalization:

• Increased Demand Of The Same Product: While it is much cheaper to order products in bulk in the same color and style, younger consumers prefer custom-made products. The same survey shows that consumers are actually willing to pay 20% more for products that can be personalized and customized.

• Customer Loyalty And Low Response Rates: For businesses that offer personalization by engraving names and messages or adding photos, shoppers are more likely to connect with the items they purchase and increase brand loyalty. It means feeling to them. As long as the process is simple and streamlined, eCommerce site visitors will likely convert and complete a purchase. Order returns are rare with final products that meet specifications.

• Increased Awareness and Brand Ambassadors: Providing customers personalized and customized products can help increase web traffic, improve search engine optimization, and increase online awareness and exposure. Building relationships with customers based on successful purchases of products that deem valuable can improve a company’s influence in the market. It also means that people actively talk to others about their purchases, essentially becoming brand ambassadors.

• Ecommerce personalization is a successful combination of product data and merchandising strategy. Honestly, it was challenging for an online retailer to implement. However, we will explore using the merchandising zone and site management tools section to deliver a personalized experience through your SuiteCommerce Advanced web store. Not a complete personalization machine, but an exciting start.

How can SuiteCommerce Advanced be used for personalization?

SuiteCommerce Advanced for your e-commerce site can easily add product personalization features. With SCA, you can add text and images to your products using custom JQuery, Javascript, or product personalization software such as Liquid Pixels and Customarily. Liquid Pixels and Customarily are plugins that provide dynamic imaging services for online retailers, web-to-print providers, custom product makers, and more. Shoppers can preview images and text uploaded to products before checking out. A railroad set retailer is an example of SuiteCommece Advanced being used for product personalization.

Using Merchandising Zones:

First, you must ensure you have installed the Product Merchandising SuiteApp. Through this SuiteApp, you can define and display merchandising zones displaying complementary, cross-sell, or up-sell products. Rules around shopper behavior can set the content for these merchandising zones. Following the examples mentioned in NetSuite Help pages, if you are a sporting goods retailer and a shopper narrows the search criteria by “Men,” you can trigger the display of a merchandising zone offering men’s accessories.

Rules applied to the merchandising zone are set when creating a product Merchandising Rule. This screen allows you to select items to be displayed based on Facet Fields (previously defined at Setup Web Site > Search Index), product sorting, field set to display, and several results, among other available selections.

Fundamentally, the power behind merchandising rules lies in the creativity of each retailer to create rules based on shopper behavior. It helps you quickly find products, create cross-sell and up-sell opportunities, increase average order value, and deliver products according to innovative merchandising standards. For example, you can use merchandising zones to offer shoppers high-margin products that match their search criteria—featured products or products with high inventory levels.

Finally, we recommend the following flow to set up the goodies zone fully:

1. Work with your developer to define the selection criteria (available facets, sorting options, etc.) that will cause certain products to be displayed.
2. The developer adds a merchandising zone to her website’s template file and defines a merchandising ID.

Create a product merchandising rule using the merchandising ID. Using the site administration tools:

The Site Management Tool (SMT or CMS) is a great and powerful feature available in the latest versions of SCA websites. There are many uses, but we will focus on how they can help you deliver a personalized experience to your shoppers. You can decide on which page your merchandising zone, or HTML) will be displayed. Scope options are All Pages, Page Types, or This Page.

“This Page” scope (data-cms-area-filters is set to the path) allows displaying specific content to shoppers visiting a specific page.

For example, following the example above, you could show a banner ad containing a specific promo code only to shoppers who narrowed their search to “shirts” and “men.” You can view free shipping promotions related to that product type, valuable links to men’s girlfriend shirts on sale, a curated list of Father’s Day products, and more.

In addition, SuiteCommerce Advanced‘s personalization module can be integrated with the document management solution SuiteApp, SkyDoc. With no storage or file size limits, you can use SkyDoc on your e-commerce site to store user-uploaded images and never run out of space in your NetSuite file cabinet.

Making your potential customers’ online shopping experience as easy as possible yields excellent results.