5 Key SuiteCommerce Features to Boost Your Ecommerce Business

Imagine it’s the 1990s, A stranger approaches you and talks about the convenience of online grocery shopping. Pretty silly, right? In 2020, nearly 40% of American shoppers checked items on their shopping list on their computer, tablet  or phone. It’s no exaggeration to say that the rise of grocery delivery apps and other convenient online shopping services has changed the retail landscape dramatically.

Over the last few decades, e-commerce has become a core component of nearly every business with a shopping experience, and NetSuite has been a leader in commerce since 1998. The company’s e-commerce solution, SuiteCommerce, is the first to integrate e-commerce and back office systems. This software has helped countless businesses improve their online shopping experience. The benefits of building a store with SuiteCommerce are many merchandising features, making it one of the top eCommerce platforms to skyrocket any shopping business. That’s right. No matter how interesting your product is, your e-commerce site will not succeed without implementing merchandising tools that are right for your audience.

Online shopping is the art and science of displaying products and offers on the website to increase sales. Today we will introduce you to the most exciting features available with SuiteCommerce.

1. In-Store PickUp

“BOPIS” (buy online, pick up in-store)  whatever name you choose helps retailers retain and attract new customers. It is an essential feature for adding a customer to the database. Convenience is key in today’s world and  shoppers want  to receive their products the same day they order them. Without this feature, customers are at risk of going elsewhere. A SuiteCommerce website can utilize BOPIS with a simple configuration.

1. Homepage Activities

Homepage merchandising features make your homepage a familiar and intuitive place for your customers.

• Hero Images, Sliders and Category Banners – Hero product and category banners help shoppers identify and associate with your products. Use this to your advantage!  Merchandising zone (novelties, bestsellers, etc.) are determined by temporary, seasonal, or dynamic product subcategories, such as new arrivals, best sellers, etc. This great tool allows you to increase your product rotation and present your products to your buyers in a different and exciting way.
• Promotional Bar – We all know promo bars and all the good things they can do. Use this cross-site bar to announce attractive promotions and important news across your site.
• Category Merchandising

Category merchandising features are essential for easy browsing for shoppers. If you provide them with impeccable navigation, you will undoubtedly have highly satisfied buyers who will not hesitate to spend money on your site.

• Category Landing Page – Enhance your ecommerce by creating visually appealing landing pages with eye-catchy images, smart text, videos  and links to subcategories and products.
• Filtered Navigation – Add filters to maximize your search capabilities. Refine search results to help shoppers find your products.
• Multiple Views – Make it comfortable for shoppers to browse. Want to shop in list view? Want to see big pictures? Or maybe a small thumbnail? You can let them decide which option works best. Product badge.
• Product Badges – (New Arrivals, Sale, Most Popular, etc.) let you highlight specific products without having to create subcategories. Badges can be added, removed or edited at any time.
• Product Page Merchandising

Your product page is the ultimate star of your online shopping experience. A poor product page can result in lost sales. However, product pages that use these smart merchandising features significantly improve conversion rates.

• Product images – The key to ecommerce success is allowing the shopper to visualize options on her one screen. To do this, add multiple views to see your products in detail. Multiple product images can be displayed.
• Videos – Users react to videos that show the product in action. You can add them to your product pages, so use them to your advantage by creating short dynamic videos to promote your products.
• Related Products – Displaying products related to what shoppers are browsing increases your chances of upselling. You can also use this feature to help your customers discover complementary products they didn’t know existed.
• Cart Page Merchandising

The job of merchandising isn’t done once the shopper reaches the product page for the desired product. Here are some tips and tricks that will keep your customers happy and make your shopping cart more fulfilling.

• Customers who bought this also bought – NetSuite algorithms to identify correlations between items and other items ordered. By demonstrating similar shopper buying behaviour, direct customers to the browsing experience they believe are most fulfilling.
• Recently Viewed – Buyers can easily be reminded of previously viewed items. This helps refocus the customer’s attention on why they came to her ecommerce in the first place.
• Save for later – This allows buyers to save items for later purchases. It appears on every shopping cart page, making it easy to track purchase intent.
• Personalized Catalog Views

This feature is useful for creating dynamic offers on your website where customers can only access items associated with the segment they belong to. This feature is useful for B2B websites. Whether you’re giving certain customers VIP access to exclusive products or a wholesaler with only a few retailers licensed to sell certain products, a personalized catalogue view can improve your user experience.

Conclusion

Organizations center around client experience and backing the specific requirements of B2B and B2C online store productivity with NetSuite’s completely featured online store. To give bits of knowledge and help in business development, utilize NetSuite’s demonstrated KPIs and trade reports zeroed in on clients. Executing an ERP software could assist with expanding the general flexibility of your plan of action while expanding your ecommerce business. This can be utilized to develop the online area of your business and keep yourself updated on purchaser patterns. SuiteCommerce is a balanced Ecommerce software solution, that permits you to grow how you oversee and move toward client commitment. A focal correspondence center point could assist your business with making a predictable client experience that can be tweaked considering explicit necessities.